DonJoy’s Custom Defiance Marks its Millionth Brace
All too often, people bandy the word “million” around as though it was some insignificant number but when our Bracing and Supports group had manufactured their one millionth custom Defiance knee brace, we marked the event with a special unveiling and signing of the milestone brace at our World HQ in Vista, California. Among the guests who joined DJO’s President and CEO Les Cross were US Olympic Ski team freestyle mogul skier, Shannon Bahrke, San Diego Chargers defensive end, Shawne Merriman – both Defiance users - and Vista Mayor Pro Tem, Judy Ritter.
So why have one million people personally chosen or had recommended to them the Defiance Knee Brace? Well to be fair, the current Defiance isn’t exactly the same as the very first one. It now combines DJO's 4-Points-of-Leverage System and FourcePoint hinge technology to make the Defiance the most powerful and clinically-proven solution to protect the ACL in athletes of all levels, from weekend warriors to elite athletes. As Les Cross commented: “During the last 18 years, Defiance has undergone significant technological improvements that have enhanced the performance and endurance of the brace and process improvements that have enabled us to better meet demand.”
“Today, Defiance is on the field, on the court, on the slopes and in the water protecting knees and providing confidence to those who wear it, enabling them to perform without limitations. Reaching the million brace milestone is the best testimonial we could ever receive from the patients who wear them and the orthopaedic specialists who prescribe them."
The DonJoy Defiance brace enjoys a distinguished history at all levels of sporting events but the role call of those athletes is probably best represented by DonJoy’s recent “Faces of DonJoy” campaign which highlighted the grit and determination of those professionals who battled on with the help of the Defiance to overcome a severe ACL injury. They had all required surgical reconstruction followed by an extensive period of rehabilitation, and all had ultimately made it back to the top of their game competing at or above their level prior to their injury, confident they could push their training harder with the added knee support. They include Big Wave Surfing champion, Garrett McNamara, Italian World Champion Motocross champion, Antonio Cairoli, Canadian champion mogul skier, Kristi Richards, Swedish Ice Hockey player, Mattias Timander, Cincinnati Bengals quarterback, Carson Palmer and San Diego Chargers defensive end Shawne Merriman.